Asir

mountainous environment

Known for its mountainous environment and breath-taking views, the highland of Asir is the southern endpoint of the Red Sea coast and a treasure trove for adventurous souls looking for excitement.

 

With an abundance of heritage sites, outdoor thrills, and vibrant traditional markets, Asir is a culturally and geographically rich destination with plenty of places for the whole family to explore.

 

There are vibrant traditional markets in Abha, the culturally rich capital of the Asir region and sister city Khamis Mushait, and historic neighborhoods like Al Nasb and Al Basta. More broadly, this is a place to get immersed in the unique culture of the Asir region, whether exploring the Al Muftaha art village or learning about the customs of tribes in the spectacular nearby villages of Al Habala and Rijal Almaa.

Saudi, the future

Upcomming Saudi wonders

Discover upcoming Saudi experiences

The Red Sea is the world's most ambitious luxury tourism development. It has become an exquisite sanctuary offering luxurious experiences perfectly tailored to the unique needs of each visitor. AMAALA, in turn, is a luxury tourism destination spanning three sites, and it has established itself as a place of self-transformation, inspired by the arts, wellness, and the purity of the Red Sea.

 

Qiddiya, on the other hand, is emerging as the capital of entertainment, sports, and the arts in Saudi Arabia. It is being developed around five pillars: parks and attractions, sports and wellness, motion and mobility, art and culture, and nature and environment. Additionally, NEOM is being developed as the world’s most ambitious sustainable and futuristic ecosystem to live and work, with a size 33 times that of New York. Qiddiya has already begun receiving visitors, and NEOM is expected to be fully operational by 2030.

What to see at Asir
Our recommendations to plan the perfect holiday

Green Mountain

Al Habala

Al Muftaha Village

Further information

Saudi culture

The official language

Time zone

Getting to Saudi

Weather in Saudi

Other important Q&A

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