AlUla

Birthplace of ancient civilizations

The Kingdom of Saudi Arabia has long been a crossroads of ancient civilizations — a place of deep history that is continuously evolving.

 

Positioned in the northwest of the Kingdom of Saudi Arabia, AlUla is a stunning example of the country’s wonderful heritage. Its main city of the same name is located on the original pilgrimage route to Makkah, approximately 325km north of Medina. A place of extraordinary human endeavor, visitors to AlUla are immersed in a land of ancient civilizations spanning more than 200,000 years of human history.

 

Centered around its famed oasis and framed by sandstone mountains, AlUla’s geography, geology and climate have enabled successive civilizations to flourish here. Today, AlUla is rich in both human heritage and natural beauty, acting as a home for a wide range of flora, fauna, and a living museum of human societies spanning thousands of years.

Saudi, the future

Upcomming Saudi wonders

Discover upcoming Saudi experiences

The Red Sea is the world's most ambitious luxury tourism development. It has become an exquisite sanctuary offering luxurious experiences perfectly tailored to the unique needs of each visitor. AMAALA, in turn, is a luxury tourism destination spanning three sites, and it has established itself as a place of self-transformation, inspired by the arts, wellness, and the purity of the Red Sea.

 

Qiddiya, on the other hand, is emerging as the capital of entertainment, sports, and the arts in Saudi Arabia. It is being developed around five pillars: parks and attractions, sports and wellness, motion and mobility, art and culture, and nature and environment. Additionally, NEOM is being developed as the world’s most ambitious sustainable and futuristic ecosystem to live and work, with a size 33 times that of New York. Qiddiya has already begun receiving visitors, and NEOM is expected to be fully operational by 2030.

What to see at AlUla
Our recommendations to plan the perfect holiday

AlUla’s Historical Sites: Hegra, Dadan, Jabal Ikmah and More

AlUla Old Town

Nabataean Oasis

Further information

Saudi culture

The official language

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Getting to Saudi

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